Executive

Timeless form meets modern technology: a love for writing on the first draft. Ballograf Executive is nothing less than an updated version of our excellent fifties Permo pen. A design that graced the TV series “Mad Men” combined with a modern, top-class writing experience. Complete with an engraving for that extra personal touch.

Tip: Medium
Ink colour: Blue

In the early 1950s, the ballpoint pen was hotly debated. The national association of drawing teachers thought it distorted writing characters and caused overstrained writing muscles. It was not really considered polite to write with ballpoint pens and the banks were sceptical. But when the predecessor of today’s Executive – Permo Garant – was launched in 1956, it was so reliable and efficient that it was approved for use in banks, post offices, schools and offices.

Ballograf Executive retains the best from the fifties: a characteristic design language with clean lines and a tasteful colour choice. The pen fits nicely in your hand for an extra pleasant writing experience, guaranteed not to overstrain writing muscles. The pen is supplied with blue ink that has the strict Svenskt Arkiv certification and lasts for a whole 8,000 metres, nine times longer than the average pen. When it runs out, you simply replace the cartridge, and the pen’s click mechanism has a lifetime guarantee.

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